Moved all remaining sites over to Wordpress Mobile Pack, rather than Wordpress Mobile Edition.
This was not without complications! Rights, settings, etc.
All sites with serious traffic are now running WP-Super-Cache. Page load times on Supercars-for-sale.com have dropped from "up-to-30-seconds" down to about 1 second.
Google Analytics says that traffic has picked up a bit as a result. Again, some interesting issues, and clashes with Mobile Pack.
Tweaked the Wordpress Mobile Pack Templates. Created new "Mobile" Ad groups in Datafeedr, and inserted the php code into header and footer. Bingo. Mobile ad space, controlled directly within WP admin.
.. and finally, got to the bottom of the speed issues. Wassup database had 280000 records.. MBP ping optimiser something similar. Deleted the lot. Sorted. Why can't these plugins do their own housekeeping?
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