Earlier today, I saw, and was impressed by a brilliant idea:
Why not trap all 404 errors (wrong URL), and redirect to a page related to what was typed in?
So there is no "404 error" page, and search engines don't think there's a dead link.
Initially, I thought "redirect 404 errors to homepage". That'd work, but the visitor would probably not get what they were looking for. Search engines would be happy, though.
So I thought: why not redirect to a page related to what the visitor typed as the URL? You could use tags and categories to help in this.
There's a PAID-FOR plugin that does this. It costs $97 for a multi-site license! :(
So, I had a look around, and found the "Smart 404" Wordpress plugin.. Which does exactly what I described above. It misses *some* keywords, but it's pretty damn good, and it's free.
All my main sites now use it..
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